(+44) 7852 100 879 semajambo@gmail.com

Sema Jambo!

…Celebrating Beautiful Swahili a Rich and Diverse Language…

Sema Jambo looks to be a  leading player in promoting and creating awareness of diverse  Swahili Speaking communities from countries that stretch from the Clove Islands of Zanzibar and Pemba to Mozambique in the South of Africa.  We will be offering  our Swahili Splendour-  a world-class Glittery Gala Swahili Evening thgat will immerse audiences in the beauty of Swahili cultures, entertainment, networking and cuisine. 

Who Are We

Building on the success of of the  MTM Awards, our mother organisation, we are delighted to be able to launch Sema Jambo, a platform to bring Swahili Speaking communites in the UK Diaspora and across international waters on a common platform at the Heart of the United Kingdom, London annual to experience the cultures, fashion, art, music and food of their ancestral lands.We look forward to giving audiences  stand-out cultrual evenings   celebrating the essence of community, professions  and culture across the diverse rich swahili speaking  communities.

Our founders are of East African heritage and have had successful careers in media, events and entertainment in Kenya and the United Kingdom, the MTM Awards is a proven sucessful project founded by them in 2012.

A Glittery Evening Affair!

Kiswahili Day!

Why 7 July?
The day was chosen because on 7 July 1954, the Tanganyika African National Union (TANU)—the ruling party of then Tanganyika—led by Julius Nyerere, declared Swahili as an important tool in the fight for independence. In the 1950s the United Nations established the Kiswahili language unit of United Nations Radio, and today Kiswahili is the only African language within the Directorate of the Global Communications at the United Nations.

Beautiful Swahili 2023 by Sema Jambo in association with MTM Awards 
As we look forward to our second World Kiswahili Day celebrating Beautiful Swahili in July – we invite those in the diaspora and friends to join in this historic celebration that kicks-off on Thursday July 6th at the River Room House of Lords London courtesy of the Lord Speaker and hosted by Lord Boateng.

A Glittery Black-Tie/Traditional Evening Affair- Friday 7th and Saturday 8th.

This an important day for people from Swahili speaking countries in the diaspora to celebrate a language we all cherish.
On this day of music, poetry and culture we remember the ICONs that created awareness through song, poetry and dance to make Kiswahili an international language – led by the first President of Tanzania Mwalimu Julius Nyerere to great artistes like Siti Bin Saad, Kidude, Fadhili Williams, Matano Juma, Mohamed Khamis Juma Bhalo, modernswahili music pioneers Mombasa Roots Band , Them Mushrooms, and Safari Sounds Band. In the current era musician extra-ordanaire Diamon Platinumz has estabilished himself as a world-class performer. We will also honour poets Abdallah Mwasimba, authors and translators, Ali Attas, Shaban Roberts, broadcasters , Zeyana Hamdan, Ahmed Rajab Salim Juma amongst a host of others.
 Miriam Makeba’s cover of Malaika -that took the language to an international level and she remains Africa’s most respected Icon. 

The Concept

So what is Sema Jambo about. We are a language driven organisation that aims to share and celebrate cultures of people of the swahili speaking world.

Swahili is a Bantu language enriched vocabulary wise by loan words from other languages but mainly by Arabic. It is the mother language of the Waswahili who are found along the East African coast and the islands of Zanzibar, Pemba Kilwa and the Comoros.
Swahili is one of three official languages (the others being English and French) of the East African Community (EAC) countries, namely Burundi, Democratic Republic of Congo, Kenya, Rwanda, South Sudan, Tanzania, and Uganda. It is a lingua franca of other areas in the African Great Lakes region and East and Southern Africa, including some parts of the Democratic Republic of the Congo (DRC), Malawi, Mozambique, the southern tip of Somalia, and Zambia. Swahili is also one of the working languages of the African Union and of the Southern African Development Community. The number of Swahili speakers, be they native or second-language speakers, is estimated to be over 200 million.
The Waswahili have a rich culture of not only a highly developed language but a rich culture which includes mature customs and traditions like the Kirumbizi dance and the chakacha dance in weddings.
Its ear-pleasing music enjoys established musical instruments like the gambusi, a guitar-type string instrument, nzumari, a traditional flute and the piano accordian…
Its literature is rich and most Swahili have adopted the tenets of Islam as their main faith.

With a rich history laden with unique cultures, music, fashion and food, Sema Jambo was created to bring the Diasporan Swahili Speaking communites across the world to the capital of the world London to celebrate this Magical Langauge- BeautifulSwahili!

We Are Inclusive

Sema Jambo is a celebration of Diverse communities, but if that celebration excludes diversity across the board, then it isn’t effective for all. At Sema Jambo we believe that Diversity is acceptance, respect, and understanding that each individual is unique.

We  embrace and celebrate the rich dimensions of diversity contained within each individual ethnicity, gender, sexual orientation, physical abilities, religious beliefs, or other ideologies. We  work with People With Disabilities in all our activities, encouraging them to have roles similar to their peers who do not have a disability.  This involves more than simply encouraging people; we raise our voice making sure that adequate policies and practices are in effect in the community, organisations, and local businesses.

In our programme of social events we aim to encourage diverse communities  from a range of backgrounds and experiences. We look forward to host  diverse guests,work with  performers and suppliers across the spectrum.  We will actively encourage individuals irrespective of their race, gender, or sexual orientation despite the  inequality in the community that needs to be addressed.

Our doors will always be  welcoming to new participation from around the country, across international waters, and those on our doorstep, in the city of London.